SilverCarrot.com - News & Press

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+ Silver Carrot, Inc. Acquires Working Mother Site: Work It, Mom!

CHICAGO, June 14, 2012 --- Silver Carrot, Inc. has acquired the Web site www.WorkItMom.com as the latest property in its growing female content network. The addition of Work It, Mom! gives Silver Carrot further reach into a crucial audience of working mothers.

Work It, Mom! is an asset for any working mom. The site provides an outlet for mothers to deal with stress as well as an open community of support. Mothers utilize the network to exchange valuable information ranging from shopping tips to stress-relief.

Silver Carrot, Inc., is taking steps to make the necessary additions to the site in order to further grow the Work It, Mom! reader base. With its state of the art products and services, Silver Carrot, Inc. will employ similar goals and initiatives to Work It, Mom! as it has to its other content properties, Recipe4Living and Fit&Fab Living. "Work It, Mom! provides the perfect complement to our existing properties and gives us further reach to prospective female consumers," explained Hillary Marshak, Silver Carrot's Director of Content Development.

The acquisition of Work It, Mom! allows Silver Carrot to reach an increased age range of women in the lifestyle channel. Work It, Mom! bridges the gap between its current younger audiences of Fit&Fab Living and older audiences of Recipe4Living.

About Silver Carrot, Inc.

Silver Carrot, Inc. is a leading performance-based lead generation company with a variety of products. SilverCarrot, Inc. enables its advertising clients to generate high volumes of top-quality customer leads and sales on a pay-for-performance basis. The firm also teams with publishing partners to help them maximize the revenue from their advertising inventory. Offerings include a women's content network (comprised of Recipe4Living.com, FitAndFabLiving.com, RunningWithMascara.com and ChewOnThatBlog.com), performance-based lead generation services for advertisers, and the premiere affiliate network, SilveriNet. For more information, please visit http://www.silvercarrot.com.

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+ Silver Carrot, Inc. Launches New Newsletter for Working and Busy Mothers

CHICAGO, August 24, 2012 --- Silver Carrot, Inc. has launched its newest newsletter Making It Work, a newsletter full of tips, recipes and support for busy moms. Making It Work is delivered straight to your inbox 4 days a week. To sign up, please copy the link below and paste it into your web browser:

http://www.willyouletusknow.com/dispatch2.asp?home=1856-29278M-L13

Work It, Mom! Is a unique site is full of tips every busy mom needs. Ask and answer questions, connect with other working moms and read our member blogs written by real mothers. The site provides an outlet for mothers to deal with stress as well as an open community of support. Mothers utilize the network to exchange valuable information ranging from shopping tips to stress-relief.

This June Silver Carrot acquired the Web site www.WorkItMom.com as the latest property in its growing female content network. The addition of Work It, Mom! gives Silver Carrot further reach into a crucial audience of working mothers. Work It, Mom! is an asset for any working mom.

About Silver Carrot, Inc.

+ Recipe4Living.com Debuts New Casserole Cookin' Newsletter

Recipe4Living.com Debuts New Casserole Cookin' Newsletter

CHICAGO, January 24, 2012, Emilie Yount, Editor --- Recipe4Living.com has added an exciting fresh newsletter to their roundup of existing recipe newsletters with the biweekly publication Casserole Cookin'.

Casserole Cookin' is the latest newsletter that joins Daily Recipes, Quick & Easy, Party Recipes, Budget Cooking and more. Each newsletter focuses on a popular casserole recipe collection or standout dish, and Casserole Cookin' helps cooks create easy dishes that the whole family will ask for again and again.

Casserole Cookin' is a biweekly newsletter that includes some of the easiest casserole recipes you will ever find, from one-dish cheesy chicken collections to the perfect breakfast casserole to welcome the day with. Whether you are looking for an easy meal for the entire family after a long day at school and work or a weekend dish to impress the neighbors or the in-laws, Recipe4Living has a wide range of classic and contemporary recipes that will save you the time, money and energy that creating a typical entrée would take.

"Our readers have been enjoying our casserole recipes for years," says Hillary Marshak, Director of Content Development. "We are glad that we can now provide a specialized newsletter that hones in on the ease and convenience of the casserole cooking experience."

Casserole Cookin' includes a highlighted recipe or collection, the perfect side dish to accompany the main feature and a well-tested tip to give your dish personal panache. In addition to the main feature, there are additional casserole recipes to choose from so that you are never at a loss for variety. You will be able to find the perfect dish for your family or friends every time, whether it's a classic chicken and cheese casserole, fantastic green bean side dish or even a take on a classic Cordon Bleu.

"Our casserole recipes are perfect for any cook that wants new, exciting dinner ideas but doesn't have a ton of time to dedicate to making dinner," Marshak says. "We want to provide busy cooks with a variety of choices, from easy appetizers and main courses to appealing side dishes and desserts."

In addition to all the casserole recipes, Recipe4Living includes links to the wide variety of recipe collections from the site and a blog post from the successful daily blog 'Chew on That', which includes food news, recipes, tips and ways to make food more fun!

Foodie fans can Follow Recipe4Living on Twitter and 'Like' Recipe4Living on Facebook.

About Recipe4Living.com

Recipe4Living is dedicated to fostering an online community interested in cooking, thinking, and living. Through reader feedback and contribution, we strive to create a meaningful space for people to come together and communicate about important topics ranging from the best cheesecake recipe to grilling tips to current trends in dieting. Recipe4Living understands that the best ideas come from a diverse community working together.

+ FitAndFabLiving.com Offers Diet Newsletter For Your New Year's Resolutions

FitAndFabLiving.com Offers Diet Newsletter For Your New Year's Resolutions

CHICAGO, December 30, 2011 Deena Fierstein - Happy New Year! Fit&FabLiving.com is offering a great newsletter for those New Year's Resolutions - Fit&Fab Living's Diet Insider! Start your year off right with meal suggestions, healthy recipes, diet tips and more right at your fingertips!

By signing up for the Diet Insider newsletter, readers will be motivated to maintain a healthier lifestyle. Subscribers can learn how to eat right and make healthy recipes from sensational salads to guilt-free chocolate desserts. Diet Insider also offers plenty of meal plans that help you burn fat, calorie count and make alternative choices from your old eating habits.

The Diet Insider also offers a variety of exercise tips for every kind of person, whether they are as fit as a personal trainer or a couch potato. Fit&Fab Living wants to keep you enthused about working out, that's why Diet Insider gives you great tips on how to change up your workouts and boost your motivation!

Sign up for Fit&Fab Living's Diet Insider Newsletter, which comes out twice a week, by clicking on the following link: http://ow.ly/93YRz

Fit&Fab Living is also giving away a free Diet Insider eBook to download. This eBook has a variety of weight loss and diet tips and will give you a taste of the Diet Newsletter! From nutrition tips to healthy recipes and meal plans, you'll find everything you need to make yourself feel great both inside and out. To download your free Diet eBook, visit: http://fitandfabliving.com/index.php/weight-loss-tips/5081-diet-insider-ebook-43-diet-tips-to-get-yourbest- body.html

Fans can Follow Fit&Fab Living on Twitter and 'Like' Fit&Fab Living on Facebook.

For more information, please contact Deena Fierstein at deenaf@silvercarrot.com.

Fit&Fab Living is dedicated to helping you look and feel your best by providing you with trusted information on a variety of health and beauty topics. Fit&Fab Living believes that there are many parts to wellness including physical health, mental well-being and exuberant self-confidence. At Fit&Fab Living, You can access thousands of free beauty tips, health articles, delicious recipes and workout plans for all ages and levels to help you live each and every day feeling your absolute best!

+ Recipe4Living.com Offers New Free eCookbooks for the Holidays

CHICAGO, December 8, 2011, Jennifer Jensen, Editor - Season's Greetings! The chefs at Recipe4Living.com have an exciting new feature - a free holiday e-cookbook! The e-cookbook is full of pictures and instructions for creating festive meals, treats, and gifts.

Make your holiday meal a superb event with appetizers such as Grand Cheese Stuffed Mushrooms and Cranberry Appetizer Meatballs, dinner dishes such as Baked Honey Ham and Roasted Free-Range Turkey with Pear-Chestnut Stuffing, and desserts such as Holiday Cherry Squares and Candy Cane White Fudge. This doesn't even include the lists of appetizers, vegetarian entrees, and holiday breakfasts! There is truly a recipe included for every holiday need.

This e-cookbook is great to print out and give to friends and family, or to simply keep at home for your own personal cooking needs during the holiday season. It's tough to coordinate large holiday meals or come up with innovative recipes for your holiday cookie trade, but with this guide, you'll have no shortage of great recipes! You don't even need to be in the vicinity of your computer to take advantage of a full repertoire of seasonal favorites. Visit this link for a completely free download, no strings attached. Once you download and save it, you're free to use it whenever you're on the computer!

Here is the full list of all the e-cookbooks Recipe4Living has to offer! http://www.recipe4living.com/articles/free_ecookbooks.htm

Recipe4Living sends out a newsletter to 1.8 million people with recipe collections and articles related to seasonal content. Its accompanying blog, Chew on That, provides access to current news involving food, and contains more content straight from the editors. Trendy topics such as restaurant reviews, party tips, and how-to guides with pictures can be found for every season. Visit Recipe4Living.com and ChewOnThatBlog.com to see the full selection of recipes and informative articles.

Foodie fans can Follow Recipe4Living on Twitter and 'Like' Recipe4Living on Facebook.

For more information, please contact Recipe4Living editor Jennifer Jensen at jenniferj@silvercarrot.com.

About Recipe4Living.com Recipe4Living is dedicated to fostering an online community interested in cooking, thinking, and living. Through reader feedback and contribution, we strive to create a meaningful space for people to come together and communicate about important topics ranging from the best cheesecake recipe to grilling tips to current trends in dieting. Recipe4Living understands that the best ideas come from a diverse community working together.