Job Description: Advertising Manager - NYC or North Chicago Suburbs

Responsibilities:

• Meet and exceed sales goals (quotas) through prospecting, qualifying, managing and closing sales opportunities with new advertisers and agencies
• Develop and manage sales pipeline through prospecting, cold calling and face to face meetings
• Accurate forecasting of projected business
• Coordinate internal resources to launch, manage and maintain accounts
• Strengthen and develop the company's relationship with customer accounts of all sizes
• Keep abreast of competition, competitive issues and products within affiliate marketing
• Practice effective communication with customers and associates
• Collaborate and work closely with the affiliate management team to identify opportunities and trends
• Build on strong company verticals and assist in securing high revenue producing offers
• Manage and track customer and transactional information in Salesforce
• Travel in support of sales efforts and attend industry conferences

Qualifications:

• A Bachelor's degree
• 2 years of experience in online advertising and/or performance marketing
• A strong understanding of various online advertising revenue models including: CPA, CPC, CPL,CPS and Host & Post database acquisition
• Superior verbal and written communication skills at all levels of an organization
• Self -motivated and driven to exceed goals
• Thrives on opening new doors and closing new business
• Excellent problem solving and negotiation abilities
• Analytical thinker with a depth of knowledge in digital analytics and ROI metrics
• Team player with a positive attitude who thrives in a collaborative work environment

Affiliate Marketing Manager/Business Development

Responsibilities:

• Must be able to seek out, negotiate and close new affiliate publishers
• Identify and cold call affiliate publishers to develop new relationships
• Establish strong relationships with key affiliates and implement high converting campaigns
• Analyze and understand the changing affiliate industry
• Consultative approach to communication with affiliates to support and guide them in exceeding their revenue objectives
• Negotiate business appropriate affiliate payouts
• Collaborate and work closely with the sales team to match advertisers and affiliates
• Develop and implement strategies for retention of affiliates
• Determine strong verticals and assist in securing high producing offers
• Properly screen potential affiliates for fraudulent activities and compliance violations

Qualifications:

• A Bachelor's degree and relevant business experience
• A strong understanding of publisher business models and online advertising revenue models including: CPA, CPC, CPL, Host and Post database acquisition
• Self -motivated and driven to exceed goals
• Thrives on opening new doors and closing new business
• Excellent problem solving and negotiation abilities
• Superior verbal and written communication skills at all levels of an organization
• Team player with a positive attitude who thrives in a collaborative work environment
• Analytical thinker with a depth of knowledge in digital analytics and ROI metrics
• 2 years of experience in online publisher affiliate marketing or performance marketing
• Ideal candidate will have prior experience with at least one of the top affiliate networks

SilverCarrot, Inc. is looking to hire a Marketing Coordinator with a strong background in online marketing for content websites and newsletters. He or she should be very familiar with online marketing trends, paid search marketing programs and social media. This position will be responsible for building traffic, relationships and subscriber acquisitions for our women's lifestyle content network.

About Our Company:

The SilverCarrot Group of Companies was founded in 1995 and has been an evolving pioneer in the online marketing space ever since. SilverCarrot's offerings include publishing of women's lifestyle content websites and newsletters, performance based lead generation services, and website and email monetization services.

We offer a very competitive salary and benefits package. We pride ourselves on a supportive work environment and excellent quality work.

Responsibilities:

• Develop relationships with bloggers and publishers in the women's lifestyle content industry to grow out a network of content sites.
• Work with social media and other online platforms to build traffic to internal content Web sites
• Acquire subscribers to internal newsletters through various partnerships and link placements
• Develop, test, and roll out new methods of subscriber acquisition such as Facebook ads, StumbleUpon or other new advertising platforms.
• Continually optimize campaigns, and manage and report on marketing tests in ad copy, graphics to improve performance
• Create media kits, presentations and other key marketing materials
• Research new marketing methodologies to achieve traffic and subscriber goals
• Perform other duties as assigned.

Qualifications:

• Bachelor's degree in Marketing, Business or related field.
• 3-5 years in Marketing with 2+ years experience in online marketing.
• Affinity for creative marketing language and ad copy within text ads and graphic ads
• Strong analytical skills; and familiarity with A/B and multivariate testing methodologies.
• Detail-oriented
• Self motivated and self sufficient
• Must be proficient in Microsoft Office software including Excel, Word, Outlook, and PowerPoint
• Have initiative to bring new projects to the team's attention
• Experience with SEO and PPC a plus

Responsibilities:

• Collaborate with Content Team on creation of creative website, newsletter and mobile applications.
• Conceptualize experiences using sketching, storyboarding, information modeling and other methods
• Refine and document experiences in frameworks, site maps, page flows, interaction models and wireframe specifications
• Effectively communicate design solutions to all levels of business partners and leadership
• Present design solutions designed to maximize user experience and drive additional traffic to our websites and content properties
• Create new concepts based on past experience and the latest online trends and advocate for their adoption with the current websites and content properties
• Actively participate in design reviews at every stage in the process
• Create design concepts for websites, newsletters and mobile applications that easily scale to the device that the customer is using.
• Adopt and support established design guidelines and standards and participate in creating new ones
• Conduct research on the latest trends, competitors and more in order to refine and enhance designs

Qualifications:

• Bachelors degree in graphic design, industrial design, or related field
• 2+ years experience in web interface and layout design
• Willingness to work closely with content and technical teams to produce a team-driven end product that leads to a top-notch user experience
• Ability to deliver high quality work consistently and on time
• Attention to detail, while also considering the big picture
• Excellent communication skills
• Self-motivated with positive, whatever it takes attitude
• Ability to manage and work with off-shore resources
• Advanced knowledge of Photoshop and Illustrator
• Familiar with current Search Engine Optimization (SEO) requirements and trends
• Knowledge of the latest online trends, including social media and information sharing.
• Ability to convey information through visual design and graphical presentation rather than just text
• Intermediate understanding of HTML/CSS, with direct experience optimizing design concepts around these technologies
• Portfolio that displays an understanding of user-centered design (online portfolio preferred)

Looking for experience with a recipe Web site? Silver Carrot, Inc. is looking for an editorial intern to join our team and help us on a specific project of normalizing our ingredient database for our flagship recipe Web site. We have built a custom ingredient review tool to allow interns to approve and disapprove ingredient matches from our recipes. A qualified candidate has great attention to detail, superior problem solving skills and a background in editing. This position can be held remotely or in our Northbrook office. College students are encouraged to apply.

Responsibilities:

• Ingredient review and approval through custom tool
• Recipe editing
• Adding ingredients to database
• Nutrition fact research
• Data entry of content for Web sites
• ...and more

Qualifications:

• Strong problem solving skills
• Meticulous attention to detail, grammar and punctuation
• Knowledge of food and ingredients, or the ability to research and ensure accuracy
• Self starting personality
• Speed and efficiency with the tasks at hand

To apply for this position, please send an e-mail to careers@silvercarrot.com with "Editorial Normalization Intern Application" in the subject line. Please include a cover letter and a resume to be considered.

Our company is seeking a highly motivated Editor to join our editorial staff. SilverCarrot, Inc. manages multiple women's life style content Websites and email newsletters. The role of the Editor is to build content, newsletters and traffic. Other tasks will include social networking, customer service, ad operations and basic reporting.

Responsibilities:

• Write original content for websites and edit existing written content
• Create newsletters based on Web site content and performance.
• Engage in social networking strategies to build website traffic and brand identity online, including Facebook, Twitter, Digg, etc.
• Employ various traffic-building techniques like link exchanges and Search Engine Optimization strategies
• Participate in weekly meetings regarding the progress of site development and ideas for expansion and improvement
• Potential to work on multiple web properties managed by company

Qualifications:

• Creative, flexible writer who is comfortable creating content on a variety of topics
• Proficient in Microsoft Office (Excel, Word, Outlook)
• Meticulous attention to detail, grammar and punctuation
• Self starting personality; innovative and analytical thinker
• Positive, goal-oriented team player
• Familiarity with HTML and open source Content Management System is a plus, but not required

To apply for this position, please send an e-mail to careers@silvercarrot.com with "Web Editor Application" in the subject line. Please include a cover letter and a resume to be considered. Recent graduates are encouraged to apply